I remember this shoot from late 2024 because it totally broke our usual rhythm on set. We built these beautiful, detailed sets, but the VFX team needed us to carve out hours just for LiDAR scanning. It’s honestly a bit nerve-wracking to pause a busy set and tell everyone to just wait while a laser maps the room for particles, but figuring out that weird schedule ended up being one of my favorite puzzles of the year.

Jalisco, mid-2025. Sometimes the best work happens when you strip everything back. We had a tiny crew—no massive setups, just a DP, a photographer, a stylist, and the talent. The whole brief was 'friends having fun,' and that’s exactly how we treated the shoot. We just followed them around, having a blast ourselves, turning work into a trip with new friends. The result was a genuinely beautiful campaign full of life.

This project from 2022 holds a really special place for me. It was a super compact shoot where we basically lived on the road. We crossed the state of Chihuahua, surviving the intense heat of the Samalayuca dunes and the biting cold of the Rarámuri forests. It was tough, physically draining work, but honestly? It resulted in one of my favorite visual pieces to date. Sometimes the harshest environments give you the most beautiful results.

Early 2026. A beautiful, high-energy challenge. This shoot kept us constantly on our toes: three locations a day, downtown CDMX street closures, custom wardrobe builds, plus SFX and VFX. It’s the kind of fast-paced, demanding production that gives you a massive adrenaline rush. Seeing all those moving parts come together flawlessly on screen just leaves you with a huge smile.